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art + design + photography
I teamed up with college buddy Geoff Deen to put a face on his brainchild, Hardball Cider. Together, we developed his logo, bottle and can labels, and 4-pack carton designs. Geoff's products are now available at the stadiums for the Philadelphia Phillies, Lehigh Valley Iron Pigs, Reading Fightin' Phils and Scranton Wilkes-Barre Railriders, as well as many other locations. It was important to Geoff that the logo give off a classic American baseball vibe, and I thoroughly enjoyed bringing his apple/baseball idea to life. We also developed branding and labels for containers of his non-alcoholic, sweet apple cider, dubbed The Minors.
Whitewash can label design
Image courtesy Hardball Cider.
Can wrap label and 4 pack designs
Photo courtesy Hardball Cider.
12oz. bottle label
Aluminum can wrap, printed on clear substrate
Photo courtesy Hardball Cider.
Curveball cans, printed and ready for delivery to Citizens Bank Park!
Photo courtesy Hardball Cider.